The Hidden Job Market Is Real
70-80% of jobs are never publicly posted. They're filled through referrals and networking. After a layoff, your network isn't just helpful—it's essential for accessing opportunities others never see.
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Why Networking Matters More After a Layoff
When you're laid off, networking becomes your #1 job search strategy. Here's why:
- Referrals get interviews: Referred candidates are 4x more likely to be hired
- Access hidden opportunities: Many roles are filled before they're posted
- Bypass the resume pile: A warm introduction gets you to the top
- Get insider information: Learn what companies really want
- Emotional support: Connecting with others reduces isolation
Networking Isn't About Asking for Jobs
The biggest mistake job seekers make is treating networking as directly asking for jobs. Instead, focus on building relationships, getting advice, and staying top of mind. Job opportunities follow naturally.
Auditing Your Network
Before you start reaching out, take stock of who you know.
Create Your Network List
- Former colleagues: Managers, peers, direct reports from all past jobs
- Industry contacts: People from conferences, associations, projects
- Personal network: Friends, family, neighbors, community connections
- Educational connections: College alumni, professors, classmates
- Service providers: Accountants, lawyers, consultants who work with many companies
- LinkedIn connections: Everyone you're connected to
Prioritize Your List
Tier 1: Inner Circle
Close contacts who will actively help. Former managers who liked you, close work friends, mentors. Reach out first with personal messages.
Tier 2: Warm Contacts
People who know you but aren't close. Former colleagues, industry acquaintances. Good for informational conversations.
Tier 3: Extended Network
People you're connected to but don't know well. LinkedIn connections, friends of friends. Ask for introductions through mutual contacts.
How to Reach Out (Without Being Awkward)
Key Principles
- Be genuine: Don't pretend you're just "catching up" if you haven't talked in years
- Be specific: Vague asks get ignored; specific requests get responses
- Be brief: Busy people appreciate concise messages
- Make it easy: Suggest specific times, don't make them do the work
- Lead with value: When possible, offer something, not just ask
What to Ask For
- A 15-20 minute phone call for advice
- Insights about a company or industry
- An introduction to someone at a target company
- Feedback on your resume or positioning
- To be kept in mind if they hear of opportunities
Word-for-Word Scripts That Work
Reaching Out to a Former Manager
"Hi [Name], I hope you're doing well! I wanted to share that my role at [Company] was eliminated in a recent restructuring. I'm now exploring new opportunities in [area].
I've always valued your perspective and mentorship. Would you have 15-20 minutes for a quick call? I'd love to get your advice on the current market and hear about what you've been up to.
I'm flexible on timing—whatever works for you. Thanks so much, [Your Name]"
I've always valued your perspective and mentorship. Would you have 15-20 minutes for a quick call? I'd love to get your advice on the current market and hear about what you've been up to.
I'm flexible on timing—whatever works for you. Thanks so much, [Your Name]"
Reaching Out to an Industry Contact
"Hi [Name], We met at [event/context] a while back, and I've continued to follow your work at [Company].
I'm currently in transition after a layoff at [Previous Company] and am exploring opportunities in [specific area]. Given your experience in [their expertise], I'd love to get your perspective on the market.
Would you be open to a 15-minute call? I'd really appreciate any insights you could share."
I'm currently in transition after a layoff at [Previous Company] and am exploring opportunities in [specific area]. Given your experience in [their expertise], I'd love to get your perspective on the market.
Would you be open to a 15-minute call? I'd really appreciate any insights you could share."
Asking for an Introduction
"Hi [Name], I noticed you're connected to [Target Person] at [Company] on LinkedIn. I'm really interested in the [specific role or team] there.
Would you feel comfortable making an introduction? I'd love to learn more about what they're building. No pressure at all if you'd rather not—I completely understand.
If helpful, here's a brief blurb you could forward: [2-3 sentences about you and what you're looking for]"
Would you feel comfortable making an introduction? I'd love to learn more about what they're building. No pressure at all if you'd rather not—I completely understand.
If helpful, here's a brief blurb you could forward: [2-3 sentences about you and what you're looking for]"
Cold Outreach to Someone at a Target Company
"Hi [Name], I came across your profile while researching [Company] and was impressed by [something specific about their work/background].
I'm a [your role] with [X years] experience in [area], currently exploring new opportunities. I'm particularly interested in [Company] because [specific reason].
Would you have 15 minutes for a quick chat about your experience there? I'd love to learn more about the team and culture. Thanks for considering!"
I'm a [your role] with [X years] experience in [area], currently exploring new opportunities. I'm particularly interested in [Company] because [specific reason].
Would you have 15 minutes for a quick chat about your experience there? I'd love to learn more about the team and culture. Thanks for considering!"
Informational Interviews
Informational interviews are conversations to learn—not to ask for a job directly. They're incredibly effective for expanding your network and uncovering opportunities.
Good Questions to Ask
- "What's it like working at [Company]?"
- "How did you get into this field/role?"
- "What skills are most important for success in this area?"
- "What do you wish you'd known when you started?"
- "What trends do you see shaping the industry?"
- "Is there anyone else you'd recommend I talk to?"
What NOT to Do
- Ask them to review your resume (unless they offer)
- Ask if they have any job openings
- Go over the agreed time (stick to 15-20 minutes)
- Forget to follow up with a thank you
LinkedIn Networking Strategies
Daily LinkedIn Habits
- Engage with 5-10 posts in your industry (thoughtful comments, not just "likes")
- Send 3-5 personalized connection requests
- Share one piece of valuable content weekly
- Message 2-3 existing connections to stay in touch
Connection Request Best Practices
- Always include a personalized note
- Reference how you found them or what you have in common
- Don't pitch anything in the first message
- Keep it to 2-3 sentences
Connection Request Template
"Hi [Name], I came across your profile while exploring [industry/topic] and was impressed by your work at [Company]. I'm currently exploring opportunities in [area] and would love to connect and learn from your experience. Hope to stay in touch!"
Networking Events and Meetups
Where to Find Events
- Meetup.com (industry and professional groups)
- Eventbrite (professional events and conferences)
- LinkedIn Events
- Professional association chapters
- Alumni events
- Industry conferences
Making the Most of Events
- Set a goal: "I'll have 3 meaningful conversations"
- Prepare your intro: 30-second pitch about who you are and what you're looking for
- Ask questions: People love talking about themselves
- Exchange contact info: LinkedIn or email
- Follow up within 24 hours: Connect and send a brief message
The Art of Following Up
Most networking fails not because of bad outreach, but because of no follow-up.
Follow-Up Cadence
- After meeting/call: Thank you email within 24 hours
- If no response to outreach: Follow up after 5-7 days
- Ongoing: Touch base every 4-6 weeks with value (articles, updates)
- After landing a job: Let everyone who helped know, and thank them
Follow-Up After No Response
"Hi [Name], I wanted to follow up on my note from last week. I know you're busy, so no worries if the timing isn't right. I'm still very interested in connecting to hear your thoughts on [topic]. Let me know if there's a better time. Thanks!"
The Power of Weak Ties
Research shows that job opportunities more often come from "weak ties"—acquaintances rather than close friends. Why? Your close friends know the same people you do. Weak ties connect you to new networks.
How to Leverage Weak Ties
- Reconnect with former colleagues from earlier jobs
- Reach out to people you've lost touch with
- Ask for introductions to friends of friends
- Attend events where you'll meet new people
Give Before You Get
The best networkers focus on helping others first. This builds goodwill and makes people want to help you in return.
Ways to Give Value
- Share relevant articles or resources
- Make introductions between people who should meet
- Offer to help with something in your expertise
- Congratulate people on achievements
- Endorse skills on LinkedIn
- Write recommendations for colleagues
Networking for Introverts
Networking doesn't require being extroverted. Introverts can be excellent networkers by playing to their strengths.
Introvert Advantages
- Better at one-on-one conversations
- More thoughtful in written communication
- Better listeners
- More authentic connections (quality over quantity)
Strategies That Work
- Focus on coffee chats, not large events
- Use LinkedIn and email more than calls
- Prepare talking points in advance
- Set realistic goals (2-3 conversations at events)
- Build in recovery time after networking
Converting Connections to Opportunities
The goal of networking isn't just to have conversations—it's to turn those connections into job opportunities.
Signs Someone Can Help
- They work at or know people at your target companies
- They mention their company is hiring
- They offer to make introductions
- They ask for your resume or more information
How to Ask for Referrals
- Wait until you've built rapport (usually 2+ conversations)
- Be specific about what role you're interested in
- Make it easy for them (provide a short summary they can forward)
- Express appreciation, regardless of outcome
Asking for a Referral
"I've really enjoyed our conversations and learned a lot from your insights. I noticed [Company] has a [specific role] open that seems like a great fit for my background. Would you be comfortable referring me or putting me in touch with the hiring manager? No pressure at all—I really appreciate all the help you've already given."
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